We are often asked the following question “Should I include a blog within my website, does it benefit my business?”, the answer we give is “yes, yes, yes your business will definitely benefit from blogging!” Adding a blog to your website will allow your online presence to grow and reach a bigger audience. A blog can serve as yet another tool to sell your services and/or products, it can help you teach your audience, you can freely express yourself, you can connect and network with others, and much more. Having a blog will also do wonders for your website’s search engine optimization (SEO). You want to reach the audience via google and other major search engines; blogging, if done correctly, will help you reach that audience.
The benefits of blogging are endless. Writing well and writing often will help you reach a bigger online audience. Make sure to respond to comments left on your blog posts; take advantage of that connection and ensure your reader knows you care about their feedback. Making these types of connections can be crucial to having your business stand out among your competitors. Your viewer will appreciate the time you took to provide them with information via a blog post in the first place and if on top of that you answer their questions or comment on their responses to your post, you will for sure come to mind next time they need your products and or services.
So once you get that first blog post written and published, remember that it doesn’t stop there, be consistent and try to write as many informational, worth-reading, posts to increase your audience and to prove that you are offering credible information and that you are a reliable source.
Make sure to write in a professional manner while still being yourself, people like reading interesting material, and its usually more appealing to read something that makes you feel like you are in the conversation. So take a second and jot down some main points you want to get across and then get to typing. You may have more flexibility on your style of writing depending on your target audience.
How can you increase your online presence and reach a bigger audience? Well, it takes time and lots of it. Few people can write fast and well, and honestly is takes well written blogs to capture and intrigue an audience. It takes time to think of what blog posts to write and then when you think of the idea it takes more time to effectively and professionally write it out. Once you do however, your business will thank you. Writing informative blog posts often, will help your website and in return, your business. Having beneficial blog posts on your website will make your website more credible and writing well (including keywords related to your business and the post itself) will typically result in better rankings in search engines therefore reaching a bigger audience.
Help your business sell more products and/or services. Write about your top-selling products, making sure to include the product specifications, its benefits and even create a review. If you include a video, that is even better, because lets face it, more people enjoy watching a video than reading a post. Provide detailed descriptions of your services, give tips, and give testimonials.
A well maintained blog will do wonders for your search engine optimization (SEO). Make sure to target specific keywords for each blog post (make sure that the keywords you choose are related to your business). It is important to write a couple good posts rather than many invaluable ones.
Good luck on your blogging, feel free to contact us with any questions, we are happy to provide feedback!
