Gene and Georgetti

A website redesign for Chicago’s oldest steakhouse

Since 1941. Let that linger a moment, 19.41. Gene and Georgetti is Chicago’s oldest steakhouse located in the heart of River North. A steakhouse that holds an immeasurable amount of family tradition and one that is true to their reputation of excellence, not only for fine steaks and Italian classics but incredible service as well.

OVERVIEW

Not Your Traditional Restaurant Website

Designing and developing a website for a steakhouse that has been around since 1941 was a dream. It was important to encapsulate their rich history yet bring it into the modern age all while staying on brand. We developed the “Classic Never Goes Out Of Style” branding featuring beautiful typography and a dark color scheme. Integrating timeless images from their archive and bringing in current media featuring their menu items was a touch that really brought the website together.

Photo Credit: Gene and Georgetti

Photo Credit: Gene and Georgetti

Photo Credit: Gene and Georgetti

Photo Credit: Gene and Georgetti

Photo Credit: Gene and Georgetti

Website content selection and placement.

Many restaurant websites house the go-to facts: location, hours and menu.
However, Gene and Georgetti, being a Chicago gem, also placed a high priority on highlighting their story, news and press features. The result is a website that is abundant in pages, but in an organized fashion. Visitors can easily access the information they’re seeking and if interested, have access to a variety of additional pages they can view at their pace. From how the restaurant came to be to the current owners and more.

When you have a unique story or have been around for decades, people want to know. Sharing the origin of your business and highlighting specifics, such as being featured in the press, can help create a more personal connection with your audience and build credibility at the same time.

BEFORE AND AFTER


Gene and Georgetti website
Gene and Georgetti website

Landapixel is truly a gem in the industry. We have been using them for many years and from the beginning, it has been fantastic. Rose took our pathetic attempt at a website and turned it into something we could be proud of, since then we have re-designed a few times and she has always far exceeded our expectations. She is prompt in replying to any correspondence and always takes the time to go the extra mile for us. She is brilliant! If you are looking for a website designer… stop. You found the one you need. Thanks for all you do Rose! I’ve loved working with you over the years and look forward to the years ahead.

Marissa – Gene & Georgetti | Via Yelp

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